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Beliefs

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Values
Integrity, Solidarity, Credibility and Perfection – these are the fundamentals of vjv's working philosophy as it impacts business and employee relations, transparency of operations and quality assurance, on the way to creating a globally valued organization.

These are values painstakingly nurtured and demonstrably proven over 15 years. We live and breathe them.

Vision
To be the world’s leading manufacturer of diamonds and retailer of branded jewellery, with a strong, globally diversified infrastructure and integrated operations efficiently linking diamonds from rough to retail.

Mission

• To develop, produce and sell high quality jewellery and accessories worldwide and help our customers to
get the maximum value for money.
• To create incremental demand for diamonds through marketing and promotion strategies.
• To create incremental enterprise and brand value to increase the net worth of the group
• To build in-house resources of unsurpassable skill in design, manufacture and customer response.
• To protect worker interest and nurture professional growth.

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